Marketing Yourself to the Top Business Schools

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here Phil and Carol Carpenter show you step-by-step how to confidently develop your own winning marketing campaign including:* Tips on matching your strengths and interests with those of your target schools* Candid interviews with admissions directors and alumni* Advice on writing focused persuasive essays* Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked* Ratings of the top programs from U.S. News & World ReportThis easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process. --Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions. --Jon Megibow Director of Admissions University of Virginia Darden Graduate School of Business Administration

Paperback: 224 pages

Publisher: Wiley; 1 edition (August 1 1995)

Language: English

ISBN-10: 0471118176

ISBN-13: 978-0471118176

Product Dimensions: 6 x 0.6 x 9 inches

Shipping Weight: 11.2 ounces