The 30 Day MBA: Your Fast Track Guide to Business Success (30 Day MBA Series)

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting business history business law economics entrepreneurship ethics and social responsibility finance marketing operations organizational behavior personal development quantitative and qualitative research and strategy. It includes thorough explanations and examples of the break-even analysis used by MBAs for making cost volume pricing and profit decisions as well as analysis of the emergence of brands in developing countries.This fourth edition includes a new concept for each chapter including crowdfunding digital marketing business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business and features new case studies on Heinz Adidas Puma Nike and Shell.  With a range of free online resources for readers to revise and test their knowledge this bestselling guide is packed with models international case studies and practical applications of key theories placing MBA skills within reach of all professionals and students.

Series: 30 Day MBA Series

Paperback: 344 pages

Publisher: Kogan Page; Fourth edition (January 28 2016)

Language: English

ISBN-10: 9780749475000

ISBN-13: 978-0749475000

ASIN: 0749475005

Product Dimensions: 6 x 0.8 x 9 inches

Shipping Weight: 12.6 ounces