Streetwise Crash Course Mba (Adams Streetwise Series)

You need solid business skills to jump on the fast track to success. But who has the time and money required to earn an advanced degree? Today's MBA programs can cost as much as $100000 and can take up to four years to complete if you choose to work and go to school simultaneously. Streetwise Crash Course MBA is your quick low-cost option serving up the skills and expertise you need to succeed in the workplace. It's easier than you think-in no time at all you'll master the fundamentals of business. Financial Accounting Planning capital budgets Estimating cash flows Tracking your operations Building Your Organization Setting up departments Understanding work specialization Centralization vs. decentralization Marketing Conducting market research Studying consumer behavior Measuring and forecasting demand Developing effective packaging Management Staffing Dealing with change Integrating management theories In addition you'll learn the finer points of strategic planning; the role of ethics in today's business environment; and the secrets of innovative creative product development. With Streetwise Crash Course MBA you can skip business school and move right up the corporate ladder-the quick easy and affordable way!

Series: Adams Streetwise Series

Paperback: 373 pages

Publisher: Adams Media (December 6 2004)

Language: English

ISBN-10: 1593372108

ISBN-13: 978-1593372101

Product Dimensions: 8.2 x 1.2 x 9.2 inches

Shipping Weight: 1.2 pounds